The name of the strategy where both players stand near the net in doubles is called "the net rush" or "the poach." In this strategy, one player moves forward to the net while the other player covers the court from the baseline. The player at the net tries to intercept any shots hit by the opposing team, while the player at the baseline tries to keep the ball in play and set up their partner for a winning shot. The net rush is an aggressive strategy that requires good teamwork and communication between the doubles partners.