When you search pretty much anything on Google, the first few results are usually somewhat distinct from the rest. These are paid ads that companies use to target certain keywords and drive traffic to their websites. We call this model of internet marketing PPC, standing for "pay per click". SEO (search engine optimization), on the other hand, consists of a set of techniques to improve the ranking of your page on the organic results; everything that comes out after the paid ads.
There are lots of SEO techniques, some of which might cost you some money depending on how you go about implementing them. Once you have everything set up though, you don't have to pay a single extra penny. You'll get a constant flow of organic traffic for the work you put in. That said, it does take lots of work and time, and even then it might be difficult to overtake the competition if you're in a competitive field.
PPC gives you results much faster, but it can cost you quite a bit depending on the keywords you're targeting. Naturally, as soon as you stop paying, you stop getting visits if you're not doing anything else.
So which is better? It depends, but generally, a strategy combining both accomplishes the best results.
SEO and PPC both are different. If you want to boost you traffic, have enough money to spend on business and get clicks as well as leads in short time, PPC is best suited for you. But if you intend to get long term traffic, nothing can beat SEO. Both results are shown separately on the search engines and should not be mixed together. You can see PPC ads on first top 3 positions and bottom 4 positions on Google Search Engines Result Pages(SERPs). The results that are shown between these top and bottom PPC ads are called organic search results which are achieved through your SEO efforts. SEP results stay long on Google SERP and of course are free, whereas your PPC ads stop showing in Google SERP as soon as you stop putting money in your PPC campaigns.
Big Companies and brands hire reputed digital marketing companies who assist them to set up and monitor their PPC campaigns as well as take care of their SEO efforts. Most of the business put money on their SEO campaigns as the conversion rate of SEO visitors is higher than that of PPC.
Hi there, almost all your queries about organic and paid SEO have been covered in the answer. organic and paid SEO differ, each with its unique benefits based on your specific goal, budget, and time frame. Here is a brief description of these terms by the best digital marketing company in Delhi-
Organic SEO
Search Engine Optimization involves optimizing your websites to achieve long-term rankings in Google SERP. This SEO strategy provides continuous 24/7 and cost-effective promotion on search engines, ensuring your visibility over an extended period.
Focusing on your website's On-page optimization and link-building strategy which help you to get quality leads.
Paid SEO
It is also known as Pay-Per-click and is advantageous for short-term promotion to engage quick traffic generation on your landing page.
You have to pay for each user who clicks on your sponsored ads, giving you control over your keywords while achieving immediate results.