In today's environment, running a website or blog for a full and effective introduction of business into the online space is not enough. Promoting business in social media also plays an important role.
1. Working with user-generated content By properly launching various contests, giveaways and challenges, you can encourage followers to create completely free advertising content on their own. For example, think of named cans of Coca-Cola, the contest of decorated cups Starbucks or the one from The London Mum blog. Users were happy to blast social networks with photos of the brand, taking part in organised activities of companies and blogs.
2. Search issue Active management of groups in social media affects the company's position in search results. And the wider the presence in different social media (Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest), the more likely it is that the user requesting help from Google will get to you.
3. Total user reach Don't forget that your potential customers also use social media. In the 21st century, you can find many examples of how the company found a large number of customers using only social networks.
But it's up to every business owner and blogger. Some of them just don't have time for social media account and focus on their blog content but for business it's crucial to have social media accounts.