Lonsdale is the British boxing equipment manufacturer that features a lion on its logo. The company was founded in 1960 and has been a leading supplier of boxing gloves, punching bags, headgear, and other equipment for combat sports. The lion represents strength, courage, and resilience, and it is a fitting symbol for a brand that is synonymous with the sport of boxing. Over the years, Lonsdale has sponsored some of the biggest names in boxing, including Muhammad Ali, Lennox Lewis, and Joe Calzaghe. Today, the brand continues to be a popular choice among amateur and professional boxers alike.