- increasing your margin
- increasing the spend commitment of a particular patient
- introducing or educating patients about other ways in which you can provide more value or help them further with their existing problems
In our experience, this final point is particularly relevant for the majority of podiatry practice owners, because the education of existing patients is usually given a low priority.
Many people who have been to a podiatrist are not even aware of all the problems that you can can help them solve. For example, many of your clients may not even realise that you can assist with increasing athletic performance, or improving their running style.